Taking a dive in a frozen lake.
Crossing a desert on bare feet.
Playing with fire torches.
According a marketer friend of mine, that’s a list of things that are easier than managing an email campaign.
At first, I laughed this comment of but then I recently learned that she wasn’t really off the mark.
When I had to manage an email campaign for my readers a few months ago, I ran into a few issues that bordered on being nightmarish. My chosen tools were either not sending emails at all, sending duplicate emails, sending selective emails, or sending emails that looked garbled.
I was tired of these issues, they were eating up time and were yielding poor results, I started looking for a better solution. I turned to the same marketer to ask her what her thoughts were about my problems and if she had any suggestions.
She did, she introduced me to Campaign Monitor – I checked it out a day or two later and I slowly understood exactly why she thought that the tool was pretty great or at least better than other options out there.
Campaign Monitor is a simple and easy to use management solution for email campaigns which allows its users to explore an array of possibilities to make their email campaigns stand out.
Distinction and standing out from the crowd in terms of delivery, style, and execution is something that matters greatly in a world of information overload. We ignore ads, we ignore mail and other forms of communication because we just don’t have the time.
Campaign monitor really helps me to capture and retain attention in a noisy world.
When I first downloaded and installed the software, I didn’t have too many expectations, I was let down by my previous provider but kept using it anyway because I thought I had no other decent options. I was surprised by this new experience because first off, it had a clean and aesthetically pleasing user interface.
From drag and drop design features to high end customization options, the application made me appreciate it more as I tinkered along. I created interesting designs right from the application that one of my readers specifically asked me if I was using an additional editor for the emails, and if yes, then what was it called..
What I really liked about the Campaign Monitor application was that it allowed much more than just designing static and simple emails. I delved into its interactive “journey” design emails, and to my surprise, the feature allowed me to create emails that ended up getting a significant response from my reader list.
Apart from these features, Campaign Monitor had a slew of other services such as email segmentation, personalization, and analytics, which did not only help me in the creation of stellar emails, but to this day has been able to fend off any performance issues. All of these tools, especially analytics, make sure that my efforts are being invested in the right area.
The application is easy to install and available to download through its website. It also comes with readily available custom service, as well as a detailed knowledge base and simple pricing plans. This also made it stand out from all the other tools that made their use so difficult for me, starting right from their difficult installation process.
If you are thinking about improving your email retention needs, I would certainly recommend that you give this option a try. My experience of creating emails through Campaign Monitor have been great so far, and I will update this post if I have further comments on it.