Every successful business needs content. But it is what you do with the content that is critical for the continued success of your brand.
There are several ways to effectively promote your content. The key is to be consistent.
When you have the best content, you need to show it! Here are 6 proven ways to engage with your customers through content.
Did you know that emails have the highest return on interest? For most brands, you usually get $40 for every $1 you spend…if you do it right.
Email is one of the most effective and easiest ways to spread content. Plus, it is easy to schedule content ahead of time so you can stay consistent!
Keep in mind, you need to be emailing the right people. Once you have a reliable email list…start sending out emails!
Need more people to join your email list? Get people to sign up through other channels like your website or even social media.
It is important to send emails to people that are interested in your content for the most beneficial outcome.
Speaking of social media, this is also one of the best tools to use to promote content.
The best thing about social media is that you can communicate directly and instantly to your customers.
With social media, you can build a community of people interested in your content! In return, your followers will be more inclined to share your content with others.
About 75 percent of businesses have reports social media to be effective for reaching customers. It is a fun way to not only reach customers but stay connected, all while promoting your content.
Blogs are a perfect spot to put your content.
Not only can you post new content, but it is also a great place to store older content, so it is always accessible to anyone and everyone.
Blogs allow for customers to easily see and share your content, especially long content.
Of course, high-quality content is key. This goes hand in hand with the design of your blog. You want it to be fun and easy to read.
It might take some time to establish a following and perfect optimizing your blog for SEO, but it is well worth the effort.
Loyal customers and stick around and like to pass along referrals by word of mouth. And referrals are more likely to share your content!
To entice customers to refer and to track them, use a referral system! Do this by offering credit or discounts. You can even offer this for both the referral and the reference.
This will not only help expose your content but strengthen your relationship with current customers and gain new ones!
Receiving advice from industry experts will actually improve your content and make it attractive to others.
Find experts that are relevant to your brand and reach out to them via LinkedIn or email. Be open to getting advice and tips from them on how you can prove your content or even tricks to how they promote their content.
You don’t have to directly talk to your expert to get advice! Watch their videos on social media, read their newsletters, and check out their blog posts to get more inspiration for your content!
To further promote your content, offer guest posting. It really is a win-win situation for everyone involved.
By doing this you can gain an audience and customers from each other.
Just make sure to use unique content and encourage others to share!
Working with an Agency to Promote Content
If you are unsure where to even begin with creating content or promoting it, you can always hire the professionals at a marketing agency in Phoenix that can lead you in the right direction. They will provide a marketing strategy that includes creating the right content for your brand and getting it noticed!